NOT is a clothing brand for the actively curious. Through experimenting with the physicality of dressing, we aim to make dressing a surprising, playful, and transformative experience within itself. 

All collections are designed at our Upper West Side studio in New York City. We seek out remnant fabrics when possible, resulting in unique pieces, and every garment is cut for production in-house. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.