NOT is a clothing brand for the actively curious. Through experimenting with the physicality of dressing, we aim to make dressing a surprising, playful, and transformative experience within itself.
Nitrile Print Cotton Face Mask
Double-layer 100% cotton non-medical face mask with an original NOT print created from nitrile rubber gloves. This breathable and comfortable mask has a novelty elastic cording that slips easily around the ears. Wash by hand and hang dry to reuse.
Limited quantity for this print.
THOUGHTFUL PRODUCTION
All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.
Blog
A backstage look behind our New York Fashion Week show, as seen by two photographers.
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Strut with Pup Coloring Book Contest
We are so so excited to launch the preorder for NOT x Icy Tan's fashion coloring book 'Strut with Pup'! Win the book with our coloring book contest.
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Livestream with guest stylist Marcia Crivorot
Check out our livestream from the studio with styling tips from personal stylist, Marcia Crivorot. Click through to view each style cued up in our livestream.
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DESIGNS FOR STAGE
Clothing is our instrument for storytelling. NOT reimagines performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.
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