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Lightweight and breathable summer styles


NOT is a clothing brand for the actively curious. Through experimenting with the physicality of dressing, we aim to make dressing a surprising, playful, and transformative experience within itself. 

Nitrile Print Cotton Face Mask
Nitrile Print Cotton Face Mask
Nitrile Print Cotton Face Mask
Nitrile Print Cotton Face Mask

Nitrile Print Cotton Face Mask

Double-layer 100% cotton non-medical face mask with an original NOT print created from nitrile rubber gloves. This breathable and comfortable mask has a novelty elastic cording that slips easily around the ears. Wash by hand and hang dry to reuse. 

Limited quantity for this print.


All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.

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Celebrating the ability to move freely between cultures and disciplines.



The Halo Machine x NOT

The Halo Machine is a machine that paints light for single exposure photographs, built by Geoff Robertson. Come behind-the-scenes! Read more

Curves Ahead

"Maternity clothing is often very comfortable but predictable and time-limited! These NOT designs are whimsical and beautiful. Some can even be optical illusions!" Read more

NOT's curation of machine washable and wrinkle resistant styles

A collection of NOT styles that is machine washable and wrinkle-free. Perfect for travel and effortless style. Read more


Clothing is our instrument for storytelling. NOT reimagines performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.