new film: "from within"

A fashion collaboration with percussionist Mike Truesdell

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ABOUT

Designed and produced in New York City, NOT is an independent designer fashion brand founded by Jenny Lai, inspired by dressing as performance.

Jenny grew up playing classical music, dancing, and acting. When she received her first sewing machine at age 12, she saw that dressing was another kind of performance- silent, intuitive, and one acted out everyday. Through her designs, she aims to inspire playfulness, individual expression, and confidence.

She is also passionate about designing custom performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.

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Performance wear

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THOUGHTFUL PRODUCTION

All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.

Blog

Film Release: "From Within"

A fashion collaboration between designer Jenny Lai and percussionist Mike Truesdell. Read more

Chanel's Maisons d'Arts

A glimpse into Chanel's Maisons d'Art at le19M - a project bringing together 600 artisans of the highest craftsmanship and innovation. Read more

Berlin Studio Visit: Designer Dennis Chuene

A visit to designer Dennis Chuene's new studio and the stories behind his textile art pieces. Read more