featured in
ABOUT
Designed and produced in New York City, NOT is an independent designer fashion brand founded by Jenny Lai, inspired by dressing as performance.
Jenny grew up playing classical music, dancing, and acting. When she received her first sewing machine at age 12, she saw that dressing was another kind of performance- silent, intuitive, and one acted out everyday. Through her designs, she aims to inspire playfulness, individual expression, and confidence.
She is also passionate about designing custom performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.
THOUGHTFUL PRODUCTION
All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.
Blog
Hikizome is a traditional Japanese technique of painting with a brush to dye fabrics. Join designer Jenny Lai for a visit with contemporary dye artist Takeshi Nakajima in Kyoto!
Read more
Tamiya Raden: From seashells to Textiles in Kyoto
How are seashells transformed into textiles? We visit innovative company Tamiya Raden in Kyotango, Kyoto to find out.
Read more
Sabbatical Notes: 7 Kimono Textiles To Marvel At
Highlighting seven exquisite hand-made kimono textiles from designer Jenny Lai's visit to Hirota Tsumugi's showroom in Kyoto, Japan.
Read more