featured in

Performance wear

View

Sign Up for our newsletter

Enjoy $20 off your first purchase. Twice a month, be the first to know about new styles, invite-only events, and exclusive sales. We respect your privacy, unsubscribe anytime.

ABOUT

Designed and produced in New York City, NOT is an independent designer fashion brand founded by Jenny Lai, inspired by dressing as performance.

Jenny grew up playing classical music, dancing, and acting. When she received her first sewing machine at age 12, she saw that dressing was another kind of performance- silent, intuitive, and one acted out everyday. Through her designs, she aims to inspire playfulness, individual expression, and confidence.

She is also passionate about designing custom performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.

Read more

THOUGHTFUL PRODUCTION

All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.

New York | Lincoln Center UWS

Complimentary in-house experience with the designer: styling consultation, fitting, and customization.

By appointment only

Book

Blog

Orchestrated Single Exposures with Geoff Robertson

A marriage of classical music, photography, and engineering. Discover how artist Geoff Robertson created the single exposure portrait of violinist Audrey Wright and pianist Yundu Wang, dressed in NOT. Read more

PROFILE: CEO & design Professor Grace Jun

Grace Jun is the CEO of Open Style Lab, an award-winning non-profit organization committed to making design accessible to everyone, regardless of cognitive or physical abilities. Meet our NOT muse! Read more

5 Reasons Why You Should Share a Wardrobe

Inspired by GQ's recent 25 reasons to share a wardrobe, here is our own edition! These gender-neutral styles in simple silhouettes will have you sharing with your bf/gf/sibling/friend/spouse in no ... Read more