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NOT is a clothing brand for the actively curious. Through experimenting with the physicality of dressing, we aim to make dressing a surprising, playful, and transformative experience within itself. 

SMALL QUANTITY PRODUCTION

All collections are designed at our Upper West Side studio in New York City. We partner with tailors and manufacturers in the Garment District with hands-on care and attention. 

MOBILE PROJECTS

Celebrating the ability to move freely and easily between cultures and disciplines.

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DESIGNS FOR STAGE

Clothing is our instrument for storytelling. NOT reimagines performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.

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