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NOT is a clothing brand for the actively curious. Through experimenting with the physicality of dressing, we aim to make dressing a surprising, playful, and transformative experience within itself. 

Nitrile Print Cotton Face Mask
Nitrile Print Cotton Face Mask
Nitrile Print Cotton Face Mask
Nitrile Print Cotton Face Mask

Nitrile Print Cotton Face Mask

Double-layer 100% cotton non-medical face mask with an original NOT print created from nitrile rubber gloves. This breathable and comfortable mask has a novelty elastic cording that slips easily around the ears. Wash by hand and hang dry to reuse. 

Limited quantity for this print.

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All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.


Celebrating the ability to move freely between cultures and disciplines.



Backstage Journal | NOT at New York Fashion Week

A backstage look behind our New York Fashion Week show, as seen by two photographers. Read more

Strut with Pup Coloring Book Contest

We are so so excited to launch the preorder for NOT x Icy Tan's fashion coloring book 'Strut with Pup'! Win the book with our coloring book contest. Read more

Livestream with guest stylist Marcia Crivorot

Check out our livestream from the studio with styling tips from personal stylist, Marcia Crivorot. Click through to view each style cued up in our livestream. Read more


Clothing is our instrument for storytelling. NOT reimagines performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.