Free USPS shipping within the United States

mens new arrivals

SHOP

NOT is a clothing brand for the actively curious. Through experimenting with the physicality of dressing, we aim to make dressing a surprising, playful, and transformative experience within itself. 

SMALL QUANTITY PRODUCTION

All collections are designed at our Upper West Side studio in New York City. We partner with tailors and manufacturers in the Garment District with hands-on care and attention. 

DESIGNS FOR STAGE

Clothing is our instrument for storytelling. NOT reimagines performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.

EXPLORE

MOBILE STUDIO

NOT produces collaborative work as a mobile studio around the world.

EXPLORE

Instagram

JOIN US!

Subscribe for bi-monthly news, open studios, events, and sales