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ABOUT
Designed and produced in New York City, NOT is an independent designer fashion brand founded by Jenny Lai, inspired by dressing as performance.
Jenny grew up playing classical music, dancing, and acting. When she received her first sewing machine at age 12, she saw that dressing was another kind of performance- silent, intuitive, and one acted out everyday. Through her designs, she aims to inspire playfulness, individual expression, and confidence.
She is also passionate about designing custom performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.
THOUGHTFUL PRODUCTION
All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.
New York | Lincoln Center UWS
Complimentary in-house experience with the designer: styling consultation, fitting, and customization.
By appointment only
Blog
Get into the holiday spirit at our in-person sale at NOT's design studio November 18th 5 - 8 PM. Up to 50% off select styles.
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Recent Music and Dance Collaborations
Highlighting a few artists you should know and meaningful community-centered projects to delve deeper into.
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Creating theater: A peek behind-the-scenes
Documentary photos of new theater piece combining clothing, puppetry, and mime theater for St. Ann's Warehouse.
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