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ABOUT

Designed and produced in New York City, NOT is an independent designer fashion brand founded by Jenny Lai, inspired by dressing as performance.

Jenny grew up playing classical music, dancing, and acting. When she received her first sewing machine at age 12, she saw that dressing was another kind of performance- silent, intuitive, and one acted out everyday. Through her designs, she aims to inspire playfulness, individual expression, and confidence.

She is also passionate about designing custom performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.

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Performance wear

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THOUGHTFUL PRODUCTION

All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.

Blog

Moments from After Arts Black Tie Salon

Walk through After Art's Black Tie Salon with us, and check out all of the NOT styles modeled that evening! Read more

Sept 25 After Arts Black Tie Salon

An evening of music and fashion with guest speaker, designer Jenny Lai, and musical performances, for After Arts. Read more

Profile: Architect and artist Nathalie Jolivert

Meet our newest NOT muse! Born and raised in Haiti, Nathalie Jolivert is a vibrant artist and architectural designer living in New York City. Read more