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ABOUT
Designed and produced in New York City, NOT is an independent designer fashion brand founded by Jenny Lai, inspired by dressing as performance.
Jenny grew up playing classical music, dancing, and acting. When she received her first sewing machine at age 12, she saw that dressing was another kind of performance- silent, intuitive, and one acted out everyday. Through her designs, she aims to inspire playfulness, individual expression, and confidence.
She is also passionate about designing custom performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.
THOUGHTFUL PRODUCTION
All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.
Blog
A visual diary of select photos I took during my sabbatical in Japan that inspired the thought process. Read the Designer's Notes behind the new collection here:
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Behind the 2023 Collection: Designer's Notes
Inspiration and thought process behind the 2023 Collection from the designer.
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NOT Travelogue: Tokyo
NOT Travelogue Series: where insider tips and unconventional style blend to ignite your sense of adventure. This stop - Tokyo with Mari Yamaguchi.
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