Designed and produced in New York City, NOT is a women and menswear brand founded by Jenny Lai, inspired by dressing as performance. Through experimenting with the physicality of dressing, NOT aims to make dressing a surprising, playful, and transformative experience within itself.
Strut with Pup Coloring Book
Pre-order launching October 1st. Estimated ship date from NYC is mid to late November.
This special edition fashion coloring book is a collaboration between New York-based designer Jenny Lai and Chengdu-based illustrator Icy Tan. Inspired by characters from New York City and Chengdu wearing NOT designs, this coloring book features 40 original illustrations with tear-out perforation for easy coloring and framing.
Copyright 2020 by Icy Tan & Jenny Lai | 8.5" x 10.5" | 84 pages paperback
For customers in China, please purchase through this QR code:
All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.