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SS18

NOT Spring/Summer 18 Capsule Collection combines with the Fall/Winter 18 Capsule to showcase our year-long exploration into reversibility. While the Fall collection exposed terry knits and polar fleeces as expressive outer textures, Spring/Summer brought in eggplant purple organzas, rust toned slippery chintz, and shirting whites. With flipped sleeves creating unexpected openings, asymmetrically sequenced snap closures, and odd combinations of slippery and fuzzy materials, NOT encourages the wearer to truly interact with and experience every side of a garment.

 

Inspired by Alex Katz' painting 'The Roof', this campaign by photographer Ina Jang captures opposing perspectives of distinct movements, with movement direction by César Brodermann in collaboration with Leal Zielińska.

NOT by Jenny Lai SS18 Ina Jang

NOT by Jenny Lai SS18 Ina Jang

NOT by Jenny Lai SS18 Ina Jang

NOT by Jenny Lai SS18 Ina Jang

NOT by Jenny Lai SS18 Ina Jang

NOT by Jenny Lai SS18 Ina Jang

Credits: Photographer: Ina Jang | Art Direction: Shiori Miyashita | Movement direction: César Brodermann in collaboration with Leal Zielińska | Shoes: Wilde Vertigga

 

Runway photos from New York Fashion Week on February 9, 2018 at Pier59 Studios with Flying Solo: 

NOT by Jenny Lai SS18 Pier59  

 

 

NOT by Jenny Lai Flying Solo NYFW Pier59

  

 

NOT by Jenny Lai Pier59 Studios NYFW SS18

 

NOT by Jenny Lai Pier59 NYFW SS18 Flying Solo

 

NOT by Jenny Lai Pier59 NYFW Flying Solo

 

NOT by Jenny Lai Pier59 Studios NYFW Flying Solo