NOT Spring/Summer 2017 is based on a fascination with ribbed knit borders: inherently functional in form, consistent in aesthetic, but inserted with a too well fixed rhythm in our clothing. It is something so recognized that it is ignored.
NOT S/S17 lookbook takes inspiration from the revolutionary photographic studies of motion by Eadweard Muybridge.
Photographer: Nima Chaichi
Model: Juanita Bledman
Furniture Design: Louis Lim