Blog


Featured on Pix11 New York Living

The Locavore & PIX11 "New York Living" select NOT as a Made-in-NYC fashion brand to watch. Read more

A Multilayered Collaboration with Artist Sarah Brayer

A collaborative garment made with Kyoto-based American artist Sarah Brayer, known for her large scale poured washi paperworks. Her solo exhibition is now on view at Ronin Gallery through December 15. Read more

Nov 2 Shop-In-Studio

See the new collection in person on Nov 2 at our design studio next to Lincoln Center, Manhattan. Read more

Behind the 2023 Collection: A Visual Diary

A visual diary of select photos I took during my sabbatical in Japan that inspired the thought process. Read the Designer's Notes behind the new collection here:     Read more

Behind the 2023 Collection: Designer's Notes

Inspiration and thought process behind the 2023 Collection from the designer. Read more

NOT Travelogue: Tokyo

NOT Travelogue Series: where insider tips and unconventional style blend to ignite your sense of adventure. This stop - Tokyo with Mari Yamaguchi. Read more

NOT Travelogue: Hong Kong

NOT Travelogue Series: where insider tips and unconventional style blend to ignite your sense of adventure. This stop - Hong Kong with neon artist chankalun. Read more

NOT Travelogue: Mexico City

NOT Travelogue Series: where insider tips and unconventional style blend to ignite your sense of adventure. This stop - Mexico City with designer and entrepreneur Francisco de los Santos. Read more

NOT Travelogue: Paris, France

NOT Travelogue Series: where insider tips and unconventional style blend to ignite your sense of adventure. This stop - Paris, with urban strategist Alice Cabaret. Read more

NOT Travelogue: Berlin, Germany

NOT Travelogue Series: where insider tips and unconventional style blend to ignite your sense of adventure. This stop - Berlin, Germany with cellist Benjamin Lai. Read more

NOT Travelogue: Chengdu, China

NOT Travelogue Series: where insider tips and unconventional style blend to ignite your sense of adventure. This stop - Chengdu, China with illustrator Icy Tan. Read more

NOT Travelogue: New York City

Join us this summer for our NOT Travelogue Series, where insider tips and unconventional style blend to ignite your sense of adventure. First stop - New York City! Read more

March 31 Shop-In-Studio

Shop-In-Studio | Friday March 31, 6 - 8 PM  NOT's fashion studio is nestled just next to Manhattan's performing arts center, Lincoln Center. Meet here for drinks and snacks and shop directly from... Read more

Learning hikizome with Kyoto dye artist Takeshi Nakajima

Hikizome is a traditional Japanese technique of painting with a brush to dye fabrics. Join designer Jenny Lai for a visit with contemporary dye artist Takeshi Nakajima in Kyoto! Read more

Tamiya Raden: From seashells to Textiles in Kyoto

How are seashells transformed into textiles? We visit innovative company Tamiya Raden in Kyotango, Kyoto to find out. Read more

Sabbatical Notes: 7 Kimono Textiles To Marvel At

Highlighting seven exquisite hand-made kimono textiles from designer Jenny Lai's visit to Hirota Tsumugi's showroom in Kyoto, Japan. Read more

Inside Designer's Sketchbook: Tokyo Street Style

Designer Jenny Lai's street style sketches from Tokyo, Japan. Read more

Traditional Japanese Stencil Dyeing: A visit to Tomita Dye Crafts

Tomita Dye Crafts specializes in Komon dyeing, a traditional Japanese dye technique using resist paste and hand-cut stencils of small scale patterns. Come behind-the-scenes with designer Jenny Lai ... Read more

Bioplastic reimagined through a couture lens

Bioplastic reimagined through a couture lens. Notes from our June 2022 design residency with Lien Tong at Gem Studio Oakland. Read more

Film Release: "From Within"

A fashion collaboration between designer Jenny Lai and percussionist Mike Truesdell. Read more