No. 9 (Signatures)

 NOT by jenny lai signatures collection

NOT Signatures is a collection of the brand's core styles available all seasons in black, white, and gray in our signatures fabrics. These styles demonstrate NOT's explorations into the physical experience of dressing: overlapped openings and puzzle-like closures, adjustable details to be discovered, freedom of movement, and chameleonic shapes. For our campaign, NOT invites friends and muses to participate in an improvisational performance.

Photographer: Andrew Boyle
Hair: Mika Mitamura *Effie's hair by Britt White
Makeup: Yuui

 

Performance instructions:

1. Put on a NOT garment.

2. Pick from random a movement.

3. Pick from random an expression.

4. Perform them simultaneously.

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not by jenny lai signatures collection

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