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Signatures

 NOT by jenny lai signatures collection

NOT Signatures is a collection of the brand's core styles available all seasons in black, white, and gray in our signatures fabrics. These styles demonstrate NOT's explorations into the physical experience of dressing: overlapped openings and puzzle-like closures, adjustable details to be discovered, freedom of movement, and chameleonic shapes. For our campaign, NOT invites friends and muses to participate in an improvisational performance.

Photographer: Andrew Boyle
Hair: Mika Mitamura *Effie's hair by Britt White
Makeup: Yuui

 

Performance instructions:

1. Put on a NOT garment.

2. Pick from random a movement.

3. Pick from random an expression.

4. Perform them simultaneously.

not by jenny lai signatures collectionnot by jenny lai signatures collectionnot by jenny lai signatures collectionnot by jenny lai signatures collection

not by jenny lai signatures collection

not by jenny lai signatures collection not by jenny lai signatures collectionnot by jenny lai signatures collectionnot by jenny lai signatures collectionnot by jenny lai signatures collection

not by jenny lai signatures collectionnot by jenny lai signatures collectionnot by jenny lai signatures collectionnot by jenny lai signatures collectionnot by jenny lai signatures collectionnot by jenny lai signatures collectionnot by jenny lai signatures collection