NOT Signatures is a collection of the brand's core styles available all seasons in black, white, and gray in our signatures fabrics. These styles demonstrate NOT's explorations into the physical experience of dressing: overlapped openings and puzzle-like closures, adjustable details to be discovered, freedom of movement, and chameleonic shapes. For our campaign, NOT invites friends and muses to participate in an improvisational performance.
Photographer: Andrew Boyle
Hair: Mika Mitamura *Effie's hair by Britt White
1. Put on a NOT garment.
2. Pick from random a movement.
3. Pick from random an expression.
4. Perform them simultaneously.