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AW17

 

NOT by Jenny Lai AW17 collection

NOT Autumn/Winter 17 collection explores the concept of reversibility. Polar fleece and terry loop knits reference unglamorous and utilitarian materials that are usually interior-facing and used only for warmth and comfort. By facing these materials outwards, these garments create a desire to experience both sides.

Standing out from the neutrals, dark greens and plums, the dreamy multi-color fleece is made by the Japanese Tsuri machine, a traditional knitting machine dating back to 1907 that creates an exquisitely soft hand.

Photographer: Christian deFonte
Model: May Daniels

NOT by Jenny Lai AW17 collection

 

NOT by Jenny Lai AW17 collection

 

NOT by Jenny Lai AW17 collection

 

NOT by Jenny Lai AW17 collection

 

NOT by Jenny Lai AW17 collection

 

NOT by Jenny Lai AW17 collection

 

NOT by Jenny Lai AW17 collection

 

NOT by Jenny Lai AW17 collection

 

NOT by Jenny Lai AW17 collection

 

NOT by Jenny Lai AW17 collection