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AW16

NOT by Jenny Lai AW16 Lookbook

NOT Autumn/Winter 2016 is based on a fascination with ribbed knit borders: inherently functional in form, consistent in aesthetic, but inserted with a too well fixed rhythm in our clothing. It is something so recognized that it is ignored.

NOT AW16 revels in the beauty of this utilitarian form. In this campaign, photographer Nima Chaichi imagines the collection through the world of NOT: an experience of movement, curiosity, and the magic of garments come alive.

Photographer: Nima Chaichi
Model: Andrea Solstad
Hair/Makeup: Yuui
 

NOT by Jenny Lai AW16 Lookbook

 

NOT by Jenny Lai AW16 Lookbook

 

NOT by Jenny Lai AW16 Lookbook

 

NOT by Jenny Lai AW16 Lookbook

 

NOT by Jenny Lai AW16 Lookbook

 

NOT by Jenny Lai AW16 Lookbook

 

NOT by Jenny Lai AW16 Lookbook

 

NOT by Jenny Lai AW16 Lookbook

 

NOT by Jenny Lai AW16 Lookbook

 

NOT by Jenny Lai AW16 Lookbook

 

NOT by Jenny Lai AW16 Lookbook

 

NOT by Jenny Lai AW16 Lookbook