New Product

5 Reasons Why You Should Share a Wardrobe

Inspired by GQ's recent 25 reasons to share a wardrobe, here is our own edition! These gender-neutral styles in simple silhouettes will have you sharing with your bf/gf/sibling/friend/spouse in no ... Read more

Customers' coloring pages for 'Strut with Pup'

An ongoing collection of customers' coloring pages from NOT's 'Strut with Pup' Fashion Coloring Book. Read more

Strut with Pup Coloring Book Contest

We are so so excited to launch the preorder for NOT x Icy Tan's fashion coloring book 'Strut with Pup'! Win the book with our coloring book contest. Read more

Styling the Bump

"Maternity clothing is often very comfortable but predictable and time-limited! These NOT designs are whimsical and beautiful. Some can even be optical illusions!" Read more

Temporary: Free Return Shipping

The studio is open, shipping available styles, and offering free return shipping during this time. Read more

Fashion vlogger Bliss Foster reviews NOT menswear

Fashion vlogger Bliss Foster reviews NOT's menswear collection in a new video. Read more

Behind the Design

Introducing our new mens suit with hand-beaded edges. Read more

The Workwear Edit: Styling Tips

NOT's Tips for Reimagined Workwear. Read more

Fashion vlogger Bliss Foster reviews designer brand NOT

Fashion vlogger Bliss Foster reviews our brand, NOT, as one of the sleeper hits of designer clothes. Read more

New York Fashion Week | NOT street style

NOT street styles spotted at New York Fashion Week. Read more

Preorder Begins for NOT's Zipper Shirt

Preorder NOT's Zipper Shirt exclusively on Kickstarter starting today. Read more

NOT launches our Mobile App!

Launch of our new fashion app #notonthestreets! Read more

Introducing our first Accessory

Introducing the wide belt accessory. Read more

NOT AW17 Market

NOT AW17 Collection Market dates and locations. Read more