Free USPS shipping within the United States

Behind The Scenes: Animated Film for NOT

Posted by on

A behind-the-scenes look into the steps of creating our first animated short film with a young talented team: Luke Parker and Joyce Chen. Luke is a motion designer focused on Environment Design & VFX for advertising, and Joyce is a graphic designer specialized in branding and illustration. 

The process has been so much fun, we wanted to share the progress in this ongoing blog post. In-progress shots, email or message conversations, sketches, and more. The images and captions will be numbered simply to show sequence. Check back in over time to see new updates!


We began brainstorming ideas in February to create an animated film inspired by NOT's design process - the life of a NOT design from thought to reality imagined as an amorphous, living organism. 


animation fabric experiments jenny lai notanimation fabric experiments jenny lai notFirst experiments in animated fabric movement, based on actual fabrics from NOT collections.



storyboard animation jenny lai

First storyboard by Luke & Joyce: Set on a stage, where fibers dance and weave into fabric.



patterns not jenny laifashion sketches not jenny lai

Jenny shares sketchbook, grid paper, patterns, and other process materials for inspiration. Discussing inspiration from Basil Twist's Symphonie Fantastique to Batsheva's Sadeh 21 to William Kentridge's charcoal animations, and sharing references for stage design and music. 



NOT topsy Turvy Trenchpattern not jenny lai

NOT's Topsy Turvy Trench is used as reference for the final garment. Photographs of the exact paper pattern pieces are sent to Luke to "digitally sew" together. 



instagram message luke parker jenny lai

Communication on the project spans video calls, emails, and instagram messages!



stage section animation luke parker jenny lai

2nd version of stage setting.



sKetch jenny lai

Jenny sketches out ways to exaggerate the sleeve in the final garment.


animation luke parker jenny lai

Inventing textures for the garment, pushing materiality out of this world.




← Older Post