NOT SS18 Campaign by Ina Jang

Designer Jenny Lai's SS18 collection for NOT examines reversibility and the ability to be aware of two sides of a surface at the same time. Inspired by Alex Katz's painting 'Roof' (1989), this campaign by photographer Ina Jang captures opposing perspectives of a series of movements, with movement direction by created by César Brodermann in collaboration with Leal Zielińska. 
NOT SS18 by Jenny Lai Ina Jang
NOT by Jenny Lai SS18 Ina Jang
NOT by Jenny Lai SS18 Ina Jang
NOT SS18 Jenny Lai Ina Jang
NOT SS18 by Jenny Lai Ina Jang
NOT by Jenny Lai SS18 Ina Jang

 Ina Jang NOT By Jenny Lai

About The Artists:
NOT by designer Jenny Lai: | @not_aligne
Photographer Ina Jang's most recent work 'Utopia' was written up by New Yorker Magazine and has also been featured by New York Times, Ignant Magazine, among others. | @inajang
Shiori Miyashita is a New York based multidisciplinary art director who has experience in the luxury beauty and media industry. @studio_pale_egg
César Brodermann is a dancer, choreographer, photographer, and filmmaker with a recent short film debuting in several festivals including Cannes Film Festival Short Film Corner in 2018. He's also a prolific site-specific improviser which he documents on Instagram! | @cesarbrodermann
Leal Zielińska was named Dance Magazine's '25 to Watch' in 2018. She dances for world-renowned choreographer Sidra Bell and also starred in a Miu Miu Women's Tale by director Celia Rowlson-Hall. @lealzie

← Older Post Newer Post →


Behindthescenes Editorial Events New Product NOT muses NYFW Performance Store News Travel

5 Reasons Why You Should Share a Wardrobe

Inspired by GQ's recent 25 reasons to share a wardrobe, here is our own edition! These gender-neutral styles in simple silhouettes will have you sharing with your bf/gf/sibling/friend/spouse in no ... Read more

Q&A : Fashion critic Bliss Foster

Q&A with fashion critic Bliss Foster, the man behind “The stories behind designer clothes: In-depth analyses of runway shows so we can better understand the artfulness of designer clothes.” Read more